Here are a few quick tips for making vertical videos : Optimizing your video for vertical viewing is just a good idea. That’s why most ad placements, as well as live video streaming capabilities, are optimized for vertical video first. That means that people are more likely to see your ads if they’re on mobile. A study by Google even found that ad viewability on mobile was 83%, compared to 53% for desktops. More than half of total web visits come from mobile phones and tablets. Understand key aspect ratios so you can create an ad that looks great. Facebook, Messenger, or Instagram Stories: 9:16.Facebook Feed: 1:1 for desktop or mobile or 4:5 for mobile only.Keep in mind that the recommended aspect ratios change depending on your ad placement. Video dimensions for Facebook ads are greater than 120 pixels square with a resolution of at least 1080 by 1080. The best video format for facebook ads is MP4, MOV, or GIF with a maximum file size of 4GB. Short, eye-catching ads will outperform longer-form content pretty much every time. That may not seem like a lot of time, but remember, your goal shouldn’t be to outline every benefit of your product or service. So how long should facebook video ads be? 15 seconds or less. Just because you can create a 4 hour long ad, (yes, really) doesn’t mean you should. If you’re asking yourself “How long can video ads be on facebook?” you’re asking the wrong question. Now on to the best practices for video ads on Facebook! 1. For more control and customization options, use the Ads Manager. If you’re boosting existing posts, Ad Center is a useful tool.
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So, how do you make video ads that convert? We’ll show you how to optimize ads on Facebook with 11 best practices.īefore we jump in, here’s a pro tip: Facebook Ads Manager is a different, more robust tool from the built-in Ad Center accessible directly from your Facebook Page.
But navigating these changes, and competing in this crowded space takes strategy. Over the years, Facebook has added new video formats, like live streaming, interactive video, and dynamic vertical video formats. Facebook video ads are a scalable way to reach a huge pool of potential customers.
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